AutomotivePerformance MarketingPPC AdvertisingLead Generation
Forge Auto Group
Scaling test-drive bookings 3x at a lower cost per lead
A dealership group wanted more test drives without inflating ad spend. We restructured paid media and automated lead follow-up.
Forge Auto Group
The challenge
Paid campaigns drove clicks but few booked test drives, and slow follow-up meant most leads never converted. Cost per qualified lead was climbing.
Our approach
- Restructured Google and Meta accounts around test-drive intent and incrementality.
- Built message-matched landing pages with frictionless booking.
- Deployed Vynexa.ai to instantly call and text every new lead and book test drives.
- Routed qualified buyers to the nearest dealership with full context.
The results
Measurable impact
3.0x
test drives booked
-44%
cost per qualified lead
4.6x
return on spend
+19%
showroom conversion
“Same budget, three times the test drives. The instant follow-up is the difference-maker.”
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